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Online Marketing Course

View my video trailer for this award-winning online course.

Importance:
This is an example of one of the more than 60 courses I have developed for higher ed clients since 2015. The American Association for Distance Education and Independent Learning awarded Ashford University’s BUS 330 its course of the year award. It also received an honorable mention from the International E-Learning Association.

Learner target:
Online undergraduate students

Work description:
Accelerated end-to-end course design of a six-week online course, including SME and project management, development of multimedia content, resource identification, activity and assessment development (and accompanying rubrics), and LMS implementation.

Technology employed:
Camtasia, Blackboard LMS, Canva, Twitter, ThingLink, Keynote, Apester

Theoretical foundations:
Backward design