Importance:
This was the first course I got a chance to redesign after graduating with my Master’s in EdTech and “going pro.” I created magazine covers as a means to preview each module in this marketing course and then created a series of screencast videos to present them with pizazz. I also infused the courses with a whole new series of “Interactivities”. Check out my BUS 330 course trailer video for a more complete overview.
Learner target:
Online undergraduate students
Work description:
Magazine and video ideation, scripting, production, and editing
Technology employed:
Camtasia, Keynote, Stock Libraries
Theoretical foundations:
ARCS Motivational Theory
