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Fictional NeuroTech Dot.com

Transhumanist issues brought to life at Victor NeuroTech

Overview:
Ad for fictional Victor NeuroTech product "kick in your own adrenaline"To educate and promote debate of the underlying transhumanist (the merging of man and machine) issues in Lafayette College’s multi-venue theatrical production of Frankenstein 2029, a fictional neurotech company & a grassroots protest group (SAViN) were formed and promoted. Funded by a Mellon Foundation Grant.

Work description:
WordPress site development (Victor NeuroTech, SAViN, and Frankenstein 2029), marketing and advertising campaign design, social media marketing, copywriting, e-zine creation (social bookmarking), event planning, media relations

Opening screen of Society Against Victor NeuroTech (SAViN) websiteLearner audience:
Lafayette College students, staff & faculty + local college community

Technology employed:
Facebook, Fireworks, Flickr, Google+, Iconion, Pixlr, SoundCloud, ThingLink, Twitter, Twitter Fontana, WordPress (& WordPress.com), YouTube

Theoretical foundations:
Lave’s theory of situated learning is at the heart of Victor NeuroTech (& SAViN). Communities of practice were invented to spark interest, enable legitimate peripheral participation and trigger social learning about transhumanist issues (as well as promote a performance).