A response to Far West Lab’s Request for Proposal regarding the evaluation and marketing of an instructional design training program. Created for a graduate level course on evaluation of educational initiatives.
Proposal creation including detailing of objectives, evaluation approaches, timelines, staffing, deliverables and project budget. Also designed logo for my hypothetical consulting operation (EvaluAction Associates).
Far West Lab’s product and marketing management
In my previous professional career in marketing consulting, I had primary responsibility for responding to RFPs and a strong track record for landing new business (Fortune 500 clients, six figure projects/relationships).